blazer ev
ACADEMY
/ THE BRIEF
Create a series of videos that reveals Chevy’s first all-electric SUV while showcasing it’s elevated design, and educating consumers about its innovative technology and powerful driving experience. The final collection comprised of 8 long-form videos, including topics on Exterior & Interior Design, Charging, and GM’s Ultium platform.
/ ROLE
Design, Art Direction, Creative Direction
/ credits
Production & Post:
Worldfare
/ CLIENT
Chevrolet, North America
/ Art Direction
The vision for this series was to amp up the style, sophistication and confidence to complement the bold design of the Blazer EV. These themes are woven throughout the set design, talent wardrobe and animated graphics.
/ opening animation sequence
Each video in the series had a unique LED intro animation sequence that created visual interest and differentiated the topics covered.
/ graphics
Minimal and sleek typography was used to highlight subject expert titles and infographics.
