BOLT EV
/ THE BRIEF
Promote the affordability of Bolt and its impressive value so more Americans believe an EV can be a part of their lifestyle by creating a series of short form digital videos for the Bolt EV and EUV.
/ ROLE
Concept, Art Direction, Creative Direction
/ team
Animation: Scholar
Music: Sneak Attack
/ CLIENT
Chevrolet, North America
Moodboard
/ INSPO + art direction
To create more visual interest, the concept was to layer 2D brush strokes on top of existing video footage for a more dimensional, playful and energetic vibe that would make the Bolt feel more approachable and fun.
/ storyboards
Two color palettes were defined for the two Bolt models and dynamic transitions help carry the flow of the edit.