BOLT EV

/ THE BRIEF

Promote the affordability of Bolt and its impressive value so more Americans believe an EV can be a part of their lifestyle by creating a series of short form digital videos for the Bolt EV and EUV.

/ ROLE

Concept, Art Direction, Creative Direction

/ team

Animation: Scholar
Music: Sneak Attack

/ CLIENT

Chevrolet, North America

Moodboard

/ INSPO + art direction

To create more visual interest, the concept was to layer 2D brush strokes on top of existing video footage for a more dimensional, playful and energetic vibe that would make the Bolt feel more approachable and fun.

/ storyboards

Two color palettes were defined for the two Bolt models and dynamic transitions help carry the flow of the edit.

/ FINAL ANIMATIONS

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