Zr1
/ THE BRIEF
Build anticipation and excitement around the reveal of the fastest, most powerful Corvette to date. Showcase the ZR1 as Chevy’s halo vehicle, in an immersive and elevated site experience.
/ ROLE
Site Design, Interactive Concepts, UI/UX, Art Direction
/ dev + production
MRM, Unicorns & Unicorns, GMIT, 3DEXCITE, Craft Detroit
/ CLIENT
Chevrolet, North America
/ site design
To create a visceral and in-depth experience, we zoomed into details, created interactive components and videos, and incorporated quotes from engineers and designers to allow enthusiasts to get a peek into the design process.
/ Interactive Engine Component
Corvette fans are obsessed with the engine and performance, so we collaborated with the ZR1 engineer and Unicorns & Unicorns to craft an engaging 360 engine experience that dove into the engine’s main innovative features.
/ CGI Interior Videos
To highlight the luxe interior fitted with the latest tech, we directed CGI videos with 3DEXCITE to let the viewers feel what it would be like to sit in the ZR1.
