chevy’s
got you
/ THE BRIEF
Create a cohesive creative platform that lives across campaigns to support Chevy’s refreshed branding and tagline, ‘Together let’s drive.’ The platform should have a consistent creative approach and supporting executional frameworks.
/ ROLE
Concept development, Art Direction, Creative Direction
/ TEAM
Executive Creative Director: Erika Kayuk
Copywriter: Chris Walton
/ CLIENT
Chevrolet, North America
/ THE CONCEPT
The new platform concept embodies a conversational tone that gives people the confidence that no matter what life throws at them, Chevy has a lineup of vehicles that fit their lifestyle.
To test the creative platform, we pitched spots that showed real life, relatable narratives that could be applied to potential EV customers.
