EMPOWER-
MENT PLAN
/ THE BRIEF
Empowerment Plan is a Detroit-based nonprofit organization focused on permanently elevating families from the generational cycle of homelessness. They hire single parents from local shelters and provide them with training and full-time employment as seamstresses so that they can earn a stable income, find secure housing, and regain their independence. The goal was to refresh their brand identity system to better reflect their mission.
/ ROLE
Design, Branding, Illustration, Art Direction, Project Management
/ TEAM
Veronika Scott, CEO + Founder (EP)
Erika George, Development Director (EP)
/ CLIENT
Empowerment Plan
/ the concept
The brand mark represents the idea of building blocks. Those employed at Empowerment Plan are the architects of their own future — creating a strong and stable foundation for themselves and their families. Its simplified form is versatile enough to be applied to an entire ecosystem of the programs Empowerment Plan provides.
/ ABOUT the EMPWR coat
The EMPR coat is made to be weather-resistant and can transform into a sleeping bag or be worn as an over-the-shoulder bag. They have distributed over 85K coats worldwide.
What started as a school project evolved into an internationally recognized workforce development organization. By pairing full time employment with a wide range of supportive services, they have helped dozens of individuals achieve financial stability and independence for the whole family.